4 Useful Tips to Increase Customer Retention in E-commerce Mobile Apps

The growth of the e-commerce industry isn’t slowing down and is only increasing in leaps and bounds. So, it’s high time for merchants to take their e-commerce business online. Perhaps, most of you will plan on building an e-shop to reach out to your target audience. While it’s true that an e-commerce site helps expand business reach, but what’s more important is to have a mobile optimized solution to achieve success in your online endeavor.

One excellent solution that can help you get more clicks and boost conversion rate is to build an e-commerce mobile app for your store. Nowadays, every mobile app development company is building high end mobile apps that helps in retaining your existing customers by providing them, the convenience of purchasing products even on the move. But there are several key factors you need to take into account to make your mobile app increase customer retention:

mobile app E-Commerce-Business

1. Obtain Information About Your Customers That Can Influence Sales

Remember the better data you will gather about your customers, the better you will be able to serve them in the long run. Ideally, you should focus on tracking the historical customer data, which includes the product page with higher click-through rates. In short, check out which product page on your e-commerce app has been accessed by your customers often.

Also, you can collect data of customers that shows interest in any one of your marketing campaigns. You can target those clients by sending them unique offers, discounts on products, etc.

2. Send Push Notification on a Frequent Basis

Sending push notifications in the form of text, emails or newsletters are an excellent strategy that can help you build a strong the relationship with your clients. However, to keep your customers engaged with your e-commerce app, it is imperative that you send regular notifications to the clients. That’s because, it helps in keeping clients interested in your offerings.

But before you send any notifications, make sure to study your customers’ behavior towards receiving any notification. This is because some users find notifications annoying and might abandon your app.

3. Expand Your Social Media Connections

Social media channels have stood the test of time in helping retail businesses in expanding their presence in the e-commerce industry. Moreover, there isn’t any better way to connect with your customers than creating social connections. Users who “like” and/or “follow” your brand are more likely to share your product offerings with other people in their social groups. So, connecting more with such people can help you boost your app conversion rate to a great extent.

Bear in mind that social networking channels, let’s for example, consider the case of Facebook that present your posts merely to 5 to 10 percent of the total fans. And so, it’s essential for you to keep posting regularly to extend your presence to all your followers.

4. Offer Loyalty Rewards To Customers

This is considered by many as the best user retention techniques. Wondering why? The answer is simple – it’s a well-known fact that customers demand something in return for their loyalty. The same rule can be applied to your e-commerce mobile app as well. Offering loyalty rewards to your existing customers will feel them more special. This eventually would convince them to stay with your site and make purchases from it over and over again.

Remember to reward your customers on special occasions such as birthday, anniversary and other events, as it could help you build even more loyal customers who might refer your brand to other known users as well. You can reward anything such as gift cards, discount on products, etc.

Conclusion

In order to spread your e-commerce business via mobile app, you must focus on improving the customer retention rate. The article covers some great suggestions that will definitely help you boost customers’ attention towards your app.

Top 4 Trends For Developing Mobile Apps Worth Considering

Developing mobile apps seems to be becoming the current market trend. That’s because of the continuous increase in the rise in demand for better and browser compatible applications. In fact, recent studies claim that “mobile usage grows by 58 percent each year.” Also, it has been observed that most of the digital media time (nearly 60 percent) is spent on mobile apps than desktop.

With ever-growing app popularity, the competition in the industry is also increasing and creating pressure for developers to build apps that help them stand ahead of the competition. Possibly, you might be following recommended tactics and techniques that help in developing winning apps. But there are a few important additions that – can ensure the success of your app development venture – you haven’t had an idea as of yet.

1. Designing for Wearables

The popularity of wearable technology is exceeding at an unprecedented rate, because of the increasing consumers demand sophisticated gadgets such as smartwatches and others. In fact, it is predicted that users will utilize smart devices a lot more than Smartphone and tablet devices. So, developing an app for wearables will help you stay ahead of the game.

People interested in using Apple Watch or other smart devices are already showing interest to hire iOS app developer for building wearable apps. The same can also be said about Android users interested in creating solutions for the wearables technology.

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2. Adding 3D TOUCH

The days have gone when users were fascinated with swipe and pinch-to-zoom actions. Instead, today the focus has shifted to offering more advanced solutions such as 3D touch for delivering an interactive user experience. The popularity of 3D touch is because of the series of quick options it provides to perform a task. For instance, an app with 3D touch feature help you get a preview of an email, any message, etc. as soon as you click (i.e. press finger) in some areas like your inbox for viewing email and so on.

For example, the “Magic Piano” app applies pressure to the keys to control the volume of the piano, which provides a real-life kind of experience for users. Although 3D touch is still in development phase, it is expected that the next iPhone version will come loaded with second-generation 3D technology. But, you must prepare yourself for upcoming trends that could turn your app into a successful model.

3. Support for Gesture Controls

Gesture controls help in turning any phone into a smart device, making actions such as locking device, unlocking, etc. – a fun filled task. Besides, Smartphones are designed to be touch-optimized and comes with swipe gestures. So, the chances are that your users will expect support for gesture controls in the apps as well. One great example of an app with gesture control features is Air Call. The app also helps in answering and rejecting incoming calls via just one swipe.

Adding gesture controls in entertainment and gaming applications is a worthy consideration since they help craft a more realistic experience.

4. Mobile Payment Integration

Many people are making payments via their mobile devices. However, such a trend still needs to integrate into niche brands like Apple Pay, and even banks. Developing an app with mobile payment integration can help make your project a success. Of course, people find it hard to take out time and to wait in queues to get some job done.

Google is making bigger strides in innovating the technology by an inclusion of hands-free payment feature, allowing Android users to make payment for their purchases using a voice command.

Wrapping Up

The competition in mobile app market is intensifying as more and more contenders are launching their apps. So, apart from focusing on the underlying principles and best practices of mobile application development, there are a few factors you must consider before starting with your project. Right from wearables, to 3D touch and other factors can determine the success of your app.

Wearables Technology Will Define The Future Of Mobile Apps

Wearables technology has become a buzzword, in fact, it is touted to be the next big thing for business. According to a recent forecast by IDC for the wearables industry:

“The worldwide shipment of wearables will increase to 111.1 million units in 2016, which is 44.4% higher than the 80 million units shipped in 2015.”

Statistics Showing Increase Demand For Wearables

Here are a few other stats for the wearable market worth exploring:

  • The wearable market is said to reach up to $8.36 billion by 2018.

  • It is expected that the total shipments of the wearable devices will reach 214.6 million units by 2019.

  • IDC also revealed that 74 percent of individuals consider wearable to be an exciting technology, while 71 percent think smart devices such as smartwatches and similar devices are the “Next-In” thing. IDC labeled such users as “wearables intenders.”

All the above statistics clearly indicate that the wearable market is in a boom phase, and will continue to grow in the distant future as well. That means consumers demand for wearables is on a rise and will increase with time. But unfortunately, not all the brands and ios or Android App Development Company pay due attention to developing solutions for wearables. In fact, “Only 6 percent of app developers have created an application for a wearable device.”

wearables

The Role of Wearables in Mobile App Industry

But considering the ever-increasing consumer demand for wearables, app developers get perfect opportunities to grab market share of the tech-savvy shoppers by developing applications for the wearables. Besides, wearable intenders are becoming more inclined towards tech companies offering wearables. That’s because, such tech companies have helped in introducing advancements to the wearable market and move it forward.

However, as we had discussed previously, majority of app developers still need to make inroad in the wearable market. Based on an online survey conducted by InMobi’s State of Mobile App Developers, “31 percent brands said that they are not sure whether they’ll render apps for smartwatches or other smart devices, while 32% believe that they might consider capitalizing on the ever-evolving wearable market by creating an app.”

The biggest reason that is slowing down mobile app developers from making an attempt to develop apps for smart devices is: the difficulty they face in building the app that works well on both Smartphones and wearable devices at the same time. But the rate at which the need for wearables is increasing, soon you can expect smartphone and tablets to be the “things of the past”, while the smart tools will gain precedence in our lives. This suffices that the wearable technology will define the future of mobile application development.

What’s the Conclusion?

Consumers are always seeking for new technology, and wearables are indeed the best technology that can add value to users. But sadly, the shortage of apps for smart devices can affect wearable adoption. Moreover, it’s been observed that most of the brand are partially interested in building apps for smartwatches and the like devices. As a result, you can rarely see app developers making many efforts in creating apps with capabilities that are essential for the smart devices.

But you can’t deny the fact that the utilization of smartwatches and other smart tools will rise to a great extent. Thus, preparing to create solutions for wearables will likely turn out a profitable deal for you.

How to start with Android App Development

Android app development businesses seek for higher profits and promising future. The demand for Android smartphones has triggered the demand for Android application development in recent years. It has boosted the developers interest into Android programming. Learning Android App development programming is not a difficult job. It only requires severe care and planning.

So, here are few tricks that will help you in Android App development if you are new in this field.

1. Understand the Android Market

Android market is bigger than iOS. So, try to focus on a huge number of users accordingly. Being an inexperienced Android App developer, you should use Android device as much as possible. Take part in Android community discussions largely. Google+ is the best example of it. Whether you are an individual or willing to become best Android app development company in future, participate actively in these kinds of dozens of communities, it will surely help you to thrive in this field.

Android developers, Android Studio, Android App Design are few best example for it.

Android Market

2. Maintain Latest Trends

Seldom, Google releases new updates to its current SDK, which provides as a guideline for Android App developers to produce new ways of developing an Android App. Constant updation of your Android application, help you to exist in competition and introduce new features regularly. Users highly praise updation periodically. This also helps the users to remain at the top of the standards set by Google.

3. Do not ignore User Input

It is one of the excellent ways to improve your app. Users appreciate the application when developers take their feedback sincerely and apply it to their application/s. If users are happy with the existing feedback system, they will never uninstall your application, which is probably, the best thing. And ultimately, as a fresher in Android App Development you get access to a huge group of people that acts as a medium for progressing your app. What else you want?

4. Follow Android design Guidelines

As an inexperienced Android App developer, you should follow the full set of guidelines produced by Google. However, it is found that many Android App developers feel shy to use them as this will be notified in the Facebook. But don’t avoid it. The guidelines will help the users to understand the working of the application intuitively. These are designed to keep apps compatible with another and make Android feel and behave as one.

5. Work for Mulitple Devices

The best part of Android App development is that Android runs on a variety of devices that have different screen sizes, unlike iOS. As a developer, it is quite difficult for Android developers to test the Android application on every device. To maintain consistency throughout the variety of devices, Android Developers can use density-independent pixels. Android device will then automatically the pixels in adequate amount, thus leading to more consistency throughout different devices.

So, these were some useful tips for inexperienced Android App developers. Many applications fail because the developers behind them got too greedy. Android communities are quite supportive, take their suggestions seriously and you can produce quality Android Applications.