The growth of the e-commerce industry isn’t slowing down and is only increasing in leaps and bounds. So, it’s high time for merchants to take their e-commerce business online. Perhaps, most of you will plan on building an e-shop to reach out to your target audience. While it’s true that an e-commerce site helps expand business reach, but what’s more important is to have a mobile optimized solution to achieve success in your online endeavor.
One excellent solution that can help you get more clicks and boost conversion rate is to build an e-commerce mobile app for your store. Nowadays, every mobile app development company is building high end mobile apps that helps in retaining your existing customers by providing them, the convenience of purchasing products even on the move. But there are several key factors you need to take into account to make your mobile app increase customer retention:
1. Obtain Information About Your Customers That Can Influence Sales
Remember the better data you will gather about your customers, the better you will be able to serve them in the long run. Ideally, you should focus on tracking the historical customer data, which includes the product page with higher click-through rates. In short, check out which product page on your e-commerce app has been accessed by your customers often.
Also, you can collect data of customers that shows interest in any one of your marketing campaigns. You can target those clients by sending them unique offers, discounts on products, etc.
2. Send Push Notification on a Frequent Basis
Sending push notifications in the form of text, emails or newsletters are an excellent strategy that can help you build a strong the relationship with your clients. However, to keep your customers engaged with your e-commerce app, it is imperative that you send regular notifications to the clients. That’s because, it helps in keeping clients interested in your offerings.
But before you send any notifications, make sure to study your customers’ behavior towards receiving any notification. This is because some users find notifications annoying and might abandon your app.
3. Expand Your Social Media Connections
Social media channels have stood the test of time in helping retail businesses in expanding their presence in the e-commerce industry. Moreover, there isn’t any better way to connect with your customers than creating social connections. Users who “like” and/or “follow” your brand are more likely to share your product offerings with other people in their social groups. So, connecting more with such people can help you boost your app conversion rate to a great extent.
Bear in mind that social networking channels, let’s for example, consider the case of Facebook that present your posts merely to 5 to 10 percent of the total fans. And so, it’s essential for you to keep posting regularly to extend your presence to all your followers.
4. Offer Loyalty Rewards To Customers
This is considered by many as the best user retention techniques. Wondering why? The answer is simple – it’s a well-known fact that customers demand something in return for their loyalty. The same rule can be applied to your e-commerce mobile app as well. Offering loyalty rewards to your existing customers will feel them more special. This eventually would convince them to stay with your site and make purchases from it over and over again.
Remember to reward your customers on special occasions such as birthday, anniversary and other events, as it could help you build even more loyal customers who might refer your brand to other known users as well. You can reward anything such as gift cards, discount on products, etc.
In order to spread your e-commerce business via mobile app, you must focus on improving the customer retention rate. The article covers some great suggestions that will definitely help you boost customers’ attention towards your app.