How to Make It Big in The App Industry?

The continuously increasing use of smartphones and tablets is driving demand for mobile applications. Moreover, given the fact that nearly “89 percent of media time is spent on mobile apps”, both aspiring and experienced developers find mobile application development as a lucrative career.

But, as the “market demand for app development services is estimated to grow 5 times faster compared to the capacity of internal IT organizations’ to deliver such services by 2017” , it becomes imperative for app developers to be prepared to face such challenge with utmost efficiency.

Furthermore, with millions of apps competing for the attention of mobile users, making your own application stand out can be challenging. Whether you are a part of an Android app development company or or an individual interested in developing a successful app, reading this article will provide you useful insight on tactics on how can you make it big in the app world.

app industry

1. Study Mobile App Statistics

Studying the latest mobile app statistics provide useful insight that gives a fair idea of crucial considerations that can help in successful implementation of a winning app model. Below listed are some stats on mobile apps worth considering:

  • Gaming applications, entertainment, and utility apps are three of the most popular app categories that you must focus on when planning on creating a mobile application.

  • 86 percent developers prefer the Android OS for developing apps while 57 percent developers choose Apple iOS operating system for their mobile app development project. This is because of the ease Android platform provides to developers in building an app than iOS-based applications. So, it makes sense to adopt Android operating system for your project instead of choosing iOS (especially when you’re searching for a simplified manner to develop mobile apps).

  • Other than Swift programming language, Java is becoming another preferred choice among developers for building apps. While Swift is required for developing iOS apps, Java, on the contrary, is used for building Android applications. Thus, you must become familiar with a particular or both of these programming languages based on your project needs.

2. Get Familiar With Popular App Trends

The second most critical consideration you must consider before starting app development is to know about the trends that are dictating the mobile app industry, and will continue to so in the coming years. Let’s have a peek at a few biggest app development trends to watch out for in 2016:

  • Swift will become the preferred programming language of the future: Swift has become open source, which has helped in getting the programming language plenty of attention from developers. Another factor that makes Swift a preferred application language is because of the ability it renders to developers in writing highly reliable code.

  • Enterprise and wearable apps will gain more traction: According to a report generated by IndieDev, “43 percent of developers who favor creating enterprise apps over consumer apps earn over $10K every month.” This clearly suggests how building enterprise applications will prove more profitable for developers. Additionally, with wearables (or smart devices) such as Fitbit and others becoming a hot favorite among people, the need for wearable apps will likely increase.

  • IoT will drive the need for app development : The “Internet of Things based product and services is said to generate incremental revenue exceeding $300 billion in 2020.” This clearly suggests IoT will impact how a mobile app is developed. So, it makes sense to try your hands on building apps for IoT.

3. Go For App Store Optimization

There are over 2 million apps present in the app stores, which makes it difficult to rank higher on the app store searches. However, you can improve your ranks through App Store Optimization (ASO). The approach help optimizes mobile apps to make them rank higher in app store’s search results. Moreover, the better your app will rank in app store searches, the more easily your app will become noticed by potential customers.

Simply put, ASO helps in attracting more traffic to your app page. App store optimization is not much different from search engine optimization; it also make use of keywords and phrases to direct your users to your app. But remember that SEO and ASO are not same and use a different process. When it comes to optimizing an app, here are a few key points worth taking a look at:

  • Pick a short title (not exceeding 25 characters) that adapts to top searches. Besides this, make sure to use a unique and creative title.

  • Use only relevant keywords in your app’s title and description.

  • Adding ratings increases the likelihood of getting more clicks from users.

  • Write a quality description for your app, as it has the potential to encourage users to download the app.

Final Words

This article covers three most important considerations that have the potential of helping you achieve success in the mobile app space. So, make sure to go through all of the above discussed points carefully and increase your chances of succeeding as a mobile app developer.

Mistakes to Steer Clear Of When Hiring Mobile App Developer

As soon as we come up with a good app idea, we usually become impatient at leaving our mark in the app landscape. But, remember achieving success in today’s competitive mobile app world and earning good revenue can be a lot challenging. Moreover, with millions of apps out there, you need to put in a lot of efforts in getting a successful app built.

However, choosing the right mobile app development company backed by a team of proficient iPhone app developer, and other cross-platform application developers can assist you in building a winning solution. Unfortunately, we tend to make several mistakes while recruiting services of an expert and end up spending our time and money in a bad app.

Hire-Mobile-App-Developer

Listed below are some of the common bloopers that people must avoid when selecting their mobile app development partner:

1. Searching the neighborhood to locate app developers

Most of us (if not all) usually look for an app developer whom we can easily interact with to discuss our project requirements. But that does not mean that you need to search for an app development company from the neighborhood only. Especially, when you are tied to a limited budget, hiring someone from a distant country might better fit your needs.

No matter who you choose as your development partner, make sure that your hired service provider has the right skills to handle your project with ease.

2. Lack of business understanding

If you’ve picked an app developer who cannot understand your business goals, do not bother studying your app’s target audience and your target market, it’s better to choose some other service partner. Simply put, if your development partner does not pay required focus on crucial factors that are essential for the success of the app, they can’t possibly serve your specific needs.

Make sure that your developer spends time in understanding your purpose behind developing an app. Most importantly, they must become familiar with your business since it will help your service provider know about your target market.

3. Don’t let your developers immediately start coding

The biggest reason that usually make a mobile application development project to fail is starting the coding process immediately after getting a brief from the clients. Bear in mind; that mobile apps need to be developed wisely based on a well-formulated plan. It is imperative first to analyze the market, changing app trends, and customers need before getting started with coding an app.

Once you have completed analyzing your requirements, next step requires creating the app’s UI (User Interface) design. After preparing the design for an app and its interface, your hired developer should begin with the coding phase.

4. Overlooking UX and UI design skills of your developer

Avoid recruiting a mobile application developer merely on the basis of their development skills. Of course, we all need a highly functional app that works in fine-tuning with our business. But, two crucial approaches that a developer must pay heed to when creating a mobile application are UX (User Experience) and UI (User Interface) designs. Both UX and UI plays a vital role in generating more sales and revenue.

An efficient user experience design helps in keeping the end users engaged with the app and encourages them to take some desired action. But unless you render users with a straightforward and intuitive interface, you cannot deliver an enhanced experience to your consumers. Thus when selecting a mobile development partner, make sure that he/she possesses good UX and UI design skills.

5. Not testing your app

Once your app development is completed, it is important that your hired developer pays due attention to testing the application (ideally on real devices). Running tests on the app is crucial to find any bugs or loopholes that can cause your product to break.

What’s more important is that the mobile application must be tested for errors before being submitted to the app store or getting released for public use.

6. Don’t let app development cost dictate your hiring decision

When looking for a development team focus on making a selection based on the experience the team has in delivering customized and quality app solutions. And, don’t let pricing affect your decision of employing the services of a reliable and worthy service provider.

Of course, you cannot completely neglect the cost involved in taking up the services of an expert mobile app developer. But, just try to find an app development company that can offer quality services within your development budget.

Wrapping Up

When it comes to selecting a service professional for getting a mobile app developed, we tend to make a few common mistakes that unable us to get expected results and returns on investment. Such a few blunders had been covered in this article, which when avoided will help you in building a successful end product.