The continuously increasing use of smartphones and tablets is driving demand for mobile applications. Moreover, given the fact that nearly “89 percent of media time is spent on mobile apps”, both aspiring and experienced developers find mobile application development as a lucrative career.
But, as the “market demand for app development services is estimated to grow 5 times faster compared to the capacity of internal IT organizations’ to deliver such services by 2017” , it becomes imperative for app developers to be prepared to face such challenge with utmost efficiency.
Furthermore, with millions of apps competing for the attention of mobile users, making your own application stand out can be challenging. Whether you are a part of an Android app development company or or an individual interested in developing a successful app, reading this article will provide you useful insight on tactics on how can you make it big in the app world.
1. Study Mobile App Statistics
Studying the latest mobile app statistics provide useful insight that gives a fair idea of crucial considerations that can help in successful implementation of a winning app model. Below listed are some stats on mobile apps worth considering:
Gaming applications, entertainment, and utility apps are three of the most popular app categories that you must focus on when planning on creating a mobile application.
86 percent developers prefer the Android OS for developing apps while 57 percent developers choose Apple iOS operating system for their mobile app development project. This is because of the ease Android platform provides to developers in building an app than iOS-based applications. So, it makes sense to adopt Android operating system for your project instead of choosing iOS (especially when you’re searching for a simplified manner to develop mobile apps).
Other than Swift programming language, Java is becoming another preferred choice among developers for building apps. While Swift is required for developing iOS apps, Java, on the contrary, is used for building Android applications. Thus, you must become familiar with a particular or both of these programming languages based on your project needs.
2. Get Familiar With Popular App Trends
The second most critical consideration you must consider before starting app development is to know about the trends that are dictating the mobile app industry, and will continue to so in the coming years. Let’s have a peek at a few biggest app development trends to watch out for in 2016:
Swift will become the preferred programming language of the future: Swift has become open source, which has helped in getting the programming language plenty of attention from developers. Another factor that makes Swift a preferred application language is because of the ability it renders to developers in writing highly reliable code.
Enterprise and wearable apps will gain more traction: According to a report generated by IndieDev, “43 percent of developers who favor creating enterprise apps over consumer apps earn over $10K every month.” This clearly suggests how building enterprise applications will prove more profitable for developers. Additionally, with wearables (or smart devices) such as Fitbit and others becoming a hot favorite among people, the need for wearable apps will likely increase.
IoT will drive the need for app development : The “Internet of Things based product and services is said to generate incremental revenue exceeding $300 billion in 2020.” This clearly suggests IoT will impact how a mobile app is developed. So, it makes sense to try your hands on building apps for IoT.
3. Go For App Store Optimization
There are over 2 million apps present in the app stores, which makes it difficult to rank higher on the app store searches. However, you can improve your ranks through App Store Optimization (ASO). The approach help optimizes mobile apps to make them rank higher in app store’s search results. Moreover, the better your app will rank in app store searches, the more easily your app will become noticed by potential customers.
Simply put, ASO helps in attracting more traffic to your app page. App store optimization is not much different from search engine optimization; it also make use of keywords and phrases to direct your users to your app. But remember that SEO and ASO are not same and use a different process. When it comes to optimizing an app, here are a few key points worth taking a look at:
Pick a short title (not exceeding 25 characters) that adapts to top searches. Besides this, make sure to use a unique and creative title.
Use only relevant keywords in your app’s title and description.
Adding ratings increases the likelihood of getting more clicks from users.
Write a quality description for your app, as it has the potential to encourage users to download the app.
This article covers three most important considerations that have the potential of helping you achieve success in the mobile app space. So, make sure to go through all of the above discussed points carefully and increase your chances of succeeding as a mobile app developer.