How Does Medical Apps Like Practo Are Revolutionizing the Healthcare Industry?

Undoubtedly, leveraging the power of technology, online healthcare solutions are not just bolding reshaping the entire medical industry but also paving their way towards the healthcare market. And COVID-19 virus attack has further fueled the demand and growth of online healthcare solutions.

With that in mind, Practo has launched as the first-ever online doctor booking application in India and brought a promising opportunity for entrepreneurs. And with the projection that the global mobile health market will generate a revenue of 189 Billion Dollar in 2025, it is safe enough to say that healthcare applications like Practo are here to stay for longer than expected. 

The increasing number of mobile applications have revolutionized the way people manage their things every day. Bearing in mind the changing psychology of the customers, the healthcare industry has come up with a platform that offers a complete package of healthcare solution in a single app. Right from searching the best doctors to making an appointment, health tips to online consultations, healthcare apps like Practo do everything. 

In the time of COVID-19 where people are restricted to follow social distance and afraid of stepping out in the hospitals for the checkups. The healthcare applications like Practo are not just serving the urgent purpose of the society but also gaining tremendous popularity to inspire all sorts of healthcare organizations to set foot in and lead with multiple vertical offerings under the umbrella of mobile healthcare apps. 

If you are still in a dilemma whether it is worth investing in a healthcare application like Practo, then you need to understand how it is evolving the entire industry and has become an urgent need of an hour.

Impacts of Practo Like Healthcare Apps Transforming the Industry

Practo like healthcare applications, has entered the healthcare industry for a digital revolution as it is integrated with an advanced level of features and functionality that seamlessly serve both patients and doctors as a potential platform. However, within the last few years, there has been a tremendous explosion in mobile healthcare apps but some of them fail to meet the growing needs of the market.

So let’s unlock the ways during which mobile apps like Practo are making a great change in the healthcare community:

  • Online Healthcare Appointment Booking System

Practo has not just brought patients and doctors at the same platform but also created a unique booking system that allows people to connect with experts online at their preferred time.  

With over 25 millions of patients and 200,000 healthcare providers on Practo in 2018, undoubtedly, it has been turned into the most extensive online clinic and capturing the largest market share. 

With the help of this platform, patients can choose from the wide choice of healthcare experts, make an online payment by accessing the in-app payment gateway. 

  • Ensuring Better Point of Coordination With Patients

In the traditional way of treatment, when the patient is being discharged with an acute condition after initial treatment and stabilization, a detailed prescription given at that time. The staff usually explain everything about the follow-up process. But, after that, there is no way to verify whether the patient understood the instructions and followed the procedure correctly. The lack of communication not only leaves the scope of misunderstanding behind but adversely impacts the patient’s health. 

Also Read : Improving the Healthcare App Development: Reasons Why you Should Invest in it!

This is why 74% of patients say using mobile apps, wearables and other mhealth tools enable them to manage their health conditions in a better way. 

Healthcare mobile applications like Practo bring a great change with the collaboration of doctors, healthcare experts and patients at the same platform. Right from consultations, diagnosis, medication to the follow-up process, patients can manage everything through the healthcare app. That not only adds great convenience but also makes a great difference in recovery and decreasing the number of readmissions.

  • Facilitate To Choose Best Healthcare

Gone are those days when the decision of choosing among the hospitals totally depended upon the suggestions of friends, family, neighbours, hoardings, doctor’s name, certifications or its qualifications. Now by simply sign-in into the mobile app like Practo, patients can choose from the top healthcare experts by simply going through all the necessary information regarding the services. 

With an app, users can check out the reviews, ratings and other details to make better decisions.

  • Increasing Diagnostic Accuracy

With the boom of digitization, keeping track of patients’ records with paper has become a huge burden for the healthcare industry. That’s where mobile applications like Practo steal the show by offering in-app cloud management where you can store patients data without having to worry about a data loss.

According to a survey, 93% of physicians find value in having a mobile health app connected to emergency health services. 

With cloud data storage, healthcare experts can access patients data anytime, anywhere and eliminate the risk of having human errors in the record. As a result, prescription errors have been eliminated significantly. 

  • Minimizing the Medical Bills and Expenses

One of the significant impacts of launching an online healthcare delivery app like Practo is, it is drastically reducing the skyrocketing bills and large medicinal expenses. When it comes to healthcare treatments, medical expenses are the biggest headache. But since now you can manage most the tasks through an app, cut down the number of visits to hospitals. Therefore, you can easily minimize the burden on your pocket. 

Moreover, while attaining the medical services through an app, you can choose the hospital or healthcare expert according to your budget as the consultation charges are also mentioned there in-app.

  • Paying For The Services That You’re Taking

Since healthcare applications are integrated with all such advanced technologies including machine learning, deep learning, blockchain, Internet of Things and more. All these technologies help in keeping track of everything right from prices of the medicines, providing a list of symptoms as per your disease, healthcare tips, best doctor recommendations for the cause and more.

So while getting healthcare services through an app like Practo, it makes sure that you are not being charged extra for any services. 

Sum up: With all these impacts of healthcare application like Practo, one thing is clear that it has become an urgent need of an hour as it has not just added great convenience to everyone’s lives but also allow experts to have better access to patients. With the help of this application, all the complicated tasks can be well executed with ease. All people from the healthcare industry are being benefited with the app like Practo, including doctors, nurses, patients and more.

Now the question is what makes it so demanding?

The simple answer to your question is its features and functionalities!

Key Features and Functionalities to Develop An App Like Practo

Practo is an app that has been developed to work in both ways- assigning patients and doctors with smooth navigation and ensuring that end-users get an excellent experience. 

So if you are also developing an app like Practo, then you can choose to hire a mobile app development company that helps you integrate all these necessary features to make it valuable:

Quick Sign-up and Login-in: Whether it be patient or doctor, the access of the app will be provided only after signing the app. So make sure your app has an easy and smooth sign-in process. 

Search for an Expert/ Hospital/ Clinic: Allow search option where users can quickly identify doctors, hospitals and clinics as per the cause and budget. Users can easily search for the doctors according to the area, location, disease, availability and type of treatment.

Chatbot: Use AI technology integrated chatbot for providing 24/7 customer support service and allow doctors and patients to get connected through call, chat or video call. 

Online Payment: Make sure you have a secure and convenient payment gateway that allows patients to make an online payment for the services. 

Ratings and Reviews: Provide the provision of giving feedback, rating or reviews of the services that users have opted for. 

Track History: This features of Practo allow users and doctors to check previously booked appointments and will enable them to plan for the next bookings. 

Health Tips: If you are following the Practo clone app, then make sure to provide the facility of asking health-related questions to the healthcare professionals for free.

Additional features that Parcto offers to the users:

  • Chance to have a private consultation session with their choice of doctor at their preferred time and date.
  • Facility to verify the details of the doctors, including their qualification, consultation fees, general feedback and reviews from the previous patients. 
  • Feature to share your medical record with the doctor via the app or through a video call. 
  • Push notifications for the special discounts and offers on healthcare packages.
  • Option for an appointment scheduling and cancelling without any charge.

Now the question is how much does it cost to develop an app like Practo?

Estimated Cost To Develop A Healthcare App Like Practo

If someone has told you to develop an app like Practo under $5,000-$7,000, then surely its just a marketing trap to attract your attention. The truth is, there is no standard cost of developing a healthcare app, as there are multiple factors that can influence the final cost of the app development. 

Here are the factors that can affect the cost of development:

  • Distribution of the Apo on Operating Platform: Android/iOS/Windows
  • App Design: A good app design like Practo requires expensive budget as it has a highly engaging, interactive and appealing design that ensure seamless user experience.
  • App Size: App size means how complicated your app is? And the complexity of the application is defined by the set of features and functionality you choose to integrate into it.
  • App Developers: Practo is designed and developed by blending the advanced technologies and skills of the developers. So make sure you have an excellent team of developers that can ensure you excellent app interface and structure integrated with all the modern features. The final price of hiring the app development company depends upon the location, expertise, experience level of the firm. 

So to determine the final cost of the app development, it is recommended to get in touch with the app development company. They will analyse your requirement and accordingly guide you the fair estimation.

Also Read: How Much Does It Cost To Develop A React Native Mobile App in 2021?

Conclusion

Hopefully, with this guide, you have understood how Practo like healthcare apps are revolutionizing the healthcare industry. Whether you are a bootstrapper or a leading healthcare organization planning to develop an app like Practo, make sure to have a best app development team that can help you launch app integrated with all such advanced features and functionalities.

What Marketing Strategies Should Be Followed By an iPhone App Development Company

Nowadays, the demand for iPhone apps has picked up a pace in the world of mobile applications. Due to this, iPhone app developers are facing intense competition and thus putting constant efforts in search for new business avenues to garner the attention of iPhone application users. In the midst of such scenario, it’s important for developers to develop a solid marketing strategy to promote their apps so that it doesn’t lose its way in the crowd of millions of apps being launched every day. One can use advertisement tools such as Google Adwords, Yahoo Beta advertisements, along with other advertisement mediums such as Admob and Quattro. In this way, they can make their customers aware of their latest developments and will serve them better.

So, here are some ways that every app development company can follow to create a strong hold in the world of app development:

Identify the Target Audience

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Identifying the target audience is one of the most essential steps for every marketer as it helps him to identify his own potential to serve a particular market segment under a set of resource constraints. So, when launching a new app it is important for a development firm to get an idea of its users, their needs, and their purposes. They should always create those apps which are not only easy to use but they should be related to customers set of preferences in some way or the other. For example, if a firm plans to develop an app for students, then they should first look for what students can actually demand in an app. First of all, the app should be free and should have a proper curriculum related to their studies, tutorials, and additional notes, which can be used effectively to fulfill their study needs.

Similarly, you can also segment your market on the basis of demographics such as age, gender, psychologies, and the lifestyle of people. Plus, under which category the app falls- Paid or free. What operating system it has used to develop, and what type of advertisement campaigns your team can follow to promote their app in a best possible manner. By understanding all these things, you’ll be able to attract your customers and generate leads.

Set your Ongoing Goals and Targets

Once you’ve identified your audience, now it’s time to set those goals you want to achieve by marketing your apps among your targeted group of customers. The goals should be flexible enough to be altered as per the demand, tastes and preferences of your customers. Plus, they should be measurable, scalable, and realistic enough to give a good browsing experience to your users.

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Here are some tips developers can follow to achieve best marketing results: 

  •   Establish a Strong Media Presence: Social media websites such as Facebook, Twitter, Google+, Tumbler, where users are active can be used to as an important tool for creating a strong relationship between you and your customers. These media channels also allow developers to encourage their users to visit them and find out about new apps and services being launched. It also helps them to keep their customers engaged online. 
  • Drive Users Interest and Engagement with Your App: According to the reports, up to 22% of the downloaded apps is used once and end up making customer uninstalling the app. Hence, it’s really important for iPhone development company or an Android, to seek new ways to keep their users engaged with their creations on an ongoing basis. Companies can do so by updating software regularly, by adding new features, facilities to their apps, in short, by being as innovative as they can.

  • Increasing App Storing Rates: By Optimizing your app with good quality descriptions, reviews and keywords will help you in improving the traffic and the accessibility of your app. It makes sure that users find your app every time they search for your services.

Selection of Promotional Channels

Selection of promotional channels will help you to identify which online channel will suit best to achieve the goals of your mobile application. An effective app marketing research helps in finding out the potentials of each channel being used and understanding what profits can be derived through every single medium.

For example, using Facebook and Twitter as a medium for downloading your apps is one way of using social media platform. Increasing app downloads via SEO tools can be highly effective, as most of the people use an app downloading process through organic search.

In order to encourage more downloads, development companies can use communication mediums such as emails, to keep their users aware of your app with its latest content, features, and functions. This can be done in the form of a formal email or by simply creating one liners for your app.

Besides this, conducting a thoughtful research on different marketing tactics will help develops to reach their target of maximum profit efficiently. In order to succeed, a company should consistently look for innovative ways to promote their applications by experimenting with various tactics to identify what works and what not. It’s all about identifying and using a correct combination of different marketing mix that help developers in reaching their users and thus making an app successful.